The need for balanced nutrition is one of the important things that must be met so that people can live healthy and have good activities. PT Nestle Indonesia seeks to make it happen through a product called Nestle Ideal. This study was carried out to find out how the marketing communication strategy of Nestle Ideal products has been implemented and to find out the habits of prospective consumers in Jabodetabek in purchasing dairy products. The author tries to conclude the right integrated marketing communication strategy with the hope that suitable, effective and efficient conditions can be achieved in the marketing targets of Nestle Ideal products. Based on the research conducted, it is found that there are several designs of integrated marketing communication strategies for Nestle Ideal products that can be implemented.

Keywords: Nestle Ideal, Communication, Marketing, Integrated