This study is meant to find out the strategy used to increase MSME income through  digital marketing. Purposive sampling is used to select the research sample with "My Keranjang" as selected MSME in Madiun while descriptive research is used as the research method in which the results are in the form of a strategy model to develop and increase the competitiveness of MSMEs in increasing income. Based on the internal and external analysis of "My Keranjang" as on of MSME in Madiun, it is found that growth strategy is used as the main strategy. My Keranjang utilizes all MSMEs stregths to innovate products on a regular basis, maintain the quality of raw materials, maintain affordable prices and expand marketing through digital platforms.

Keywords: economic growth; product innovation; digital marketing.