Over the last few years, several DMMs geared towards Industry 4.0 have been created and released, some of which are specifically aimed at cross-industry or specific sectors, including manufacturing. However, none of them is specially developed for an industry of such vital importance as the EI sector, especially guide it embraces the trend that industries offer additional services to their conventional products such as maintenance, consultancy, or accessory replacement service (Servitization). This article presents a new DMM to lead EI companies to Servitization align with both of Product Service System (PPS) and Service Design approach, with its development is based on the design science research methodology. A joint-venture telecom equipment company under VNPT, the biggest telecommunication service provider in Vietnam, was chosen as a case study for joining the DMM development process. For the next step, the authors decided that the newly developed DMM should be evaluated to gain excellent results for the incumbent firm and then disseminated to more companies to become a standardized DMM for the sector.

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