The Influences of Perceived Credibility and Consumer Attitude Towards Purchase Intention of Some By Mi’s Youtube User Generated Content
Rheina Febriane
Widya Mandala Surabaya Catholic University
Indonesia
Student, Graduate School, Widya Mandala Surabaya Catholic University
Wahyudi Wibowo
Widya Mandala Surabaya Catholic University
Indonesia
Faculty staff, Faculty of Business, Widya Mandala Surabaya Catholic University
Yulika Rosita Agrippina
Widya Mandala Surabaya Catholic University
Indonesia
Faculty staff, Faculty of Business, Widya Mandala Surabaya Catholic University