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Based on the theory of planned behavior model (TPB), this study examined the factors influencing online savings products purchase intention of customers in generation Z. Quantitative method was used in the research with the data collected from 245 gen Z customers in Hanoi form February 2023 to March 2023 to test research model and hypotheses. Research results indicate that there were five factors affecting the intention to use online savings products of gen Z customers in Hanoi including: attitude towards intention to use online savings products, awareness of control intention to use online savings products, financial benefits, security and personal lifestyle. Among them, attitude towards intention to use online savings services had the strongest influence. Based on the research results, the authors proposed five recommendations for commercial banks in Vietnam to improve their opportunities to mobilize capital from gen Z customers.