Marketing Management
| FACTORS AFFECTING THE INTENTION TO USE ONLINE SAVINGS SERVICES OF GEN Z CUSTOMERS IN HANOI - VIETNAM | |
| Ly Phuong Trinh, Duc Thi Nguyen, Huyen Thuy Nguyen |
| The Effectiveness of Social Media Marketing Activities on Brand Commitment: Case of Local Brand in Indonesian Cosmetic Industry | |
| Lim Sanny, Julian Julius Then, Stephanie Sentano |
| Enhancing Marketing Performance through Relational Capabilities and e-CRM in Central Java’s Eco-Friendly Craft Industry | |
| Berta Bekti Retnawati, M.Y. Dwi Hayu Agustini, Yulianto Tejo, Okti Ruenda |
Sustainable Business Development
| The Impact Of Sustainability Reporting: A Study On The Implementation Of Pojk No.51 Towards Sectoral Energy Firms In Indonesia | |
| Andres Jordan Tjenderasa, Chici Askotamiya |
Innovation and Entrepreneurship
| THE ASEAN SCHOLARS INTERESTED IN OPEN INNOVATION? A BIBLIOMETRICS ANALYSIS WITH SCOPUS DATASET BETWEEN 2009-2024 | |
| Le Vu Toan |
Finance and Risk Management
| The Influence of Firm Size, Audit Fee, Audit Tenure, and Financial Distress On Audit Quality | |
| Bertha Taslim, Tanto Tanto |
| THE INFLUENCE OF FRAUD HEXAGON PERSPECTIVE ON FRAUDULENT FINANCIAL STATEMENT | |
| Anna Maria Gallo, Tanto Tanto |
| THE INFLUENCE OF EARNING VOLATILITY, LEVERAGE, EXCHANGE RATE, AND INFLATION OF STOCK PRICE VOLATILITY | |
| Evelyn Reca, Tanto Tanto |
| Analysis of the Effect of Capital Structure, Firm Size, and Liquidity on Firm Value in Coal Subsector Companies on the Indonesia Stock Exchange in 2018-2022 | |
| Anggun Triani |
Machine Learning in Business
| Machine Learning in Business: Product Bundling Strategy and Customer Segmentation via Market Basket Analysis Algorithm | |
| Jacky Felix, Jimmy Tjen |
| Understanding Transactional Data Patterns from Micro Business via Machine Learning Algorithms | |
| Kenny Kenny, Jimmy Tjen |
| Machine Learning Application in Small and Micro Business: Uncover Consumer Purchase Behavior via Market Basket Analysis | |
| Felix Aristio, Jimmy Tjen |
| Identification of Product Bundling for Designing Digital Flyers via Market Basket Analysis | |
| Cresia Calista Theadora, Jimmy Tjen |
| Stock Closing Price Prediction via Time-Variant Auto-Regressive Model and Error Analysis: Case Study Indonesian’s Bank | |
| Andre Prasetya Willim, Jimmy Tjen, Hendy Budianto, Alvin Lesmana |
| Analysis of Good Corporate Governance, Corporate Social Responsibility and Net Profit Margin on Corporate Value in Banking Sector via Regression Tree Algorithm | |
| Hadi Santoso, Jimmy Tjen, Sandi Tendean, Andre Prasetya Willim |
| Inventory Demand and Revenue Prediction via Decision Tree Learning: Case Study on Ponti Kreasi Utama Family Business | |
| Sampoerna Dianto, Jimmy Tjen |
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