Presentations and Authors


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Marketing Management

The Effect Of Brand Image And Price On The Purchase Decision Of Poci Tea In Pontianak (A Study Of Poci Tea In Pontianak)
Riski Supianto, Muhammad Zalviwan, Irvan Pratama Saputra, Novi Theofilia Perdana, Dariko -
Beyond Information and Haptics: The Pivotal Role of Visual-Audio Cues in Shaping Trust and Purchase Intention for Local Fashion on E-commerce
Dinatul Zahroh, Yolanda Masnita, Muhamad Yudhi Lutfi, Abuabakar Arief, Yelena Nikolaevna Kaliakperova
Driving Loyalty in the Gig Economy: Unpacking the Antecedents of Customer Loyalty in Ride-Hailing Services
Bella Wijayanti, Yolanda Masnita, Angginta Zahra, Muhamad Yudhi Lutfi, Abubakar Arief, Assel Anuarbekovna Apysheva

Innovation and Entrepreneurship

Motivation As A Key Driver Of Entrepreneurial Capability: Examining The Role Of Human Capital And Social Capital In University Student Venture Teams
Nik Ahmad Syukri Nik Mayudin, nur jannah salleh, noor raihani zainol

Data-driven Decision-making

Waste in Central Java: A Source of Value or a Source of Loss?
Imas Wihdah Misshuari, Ratri Wulandari, Fidelis Nofertinus Zai, Endah Kurniyaningrum, Liana Herlina


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