Marketing Management
| More Than Just Fuel: Can Value-Based Marketing Beat Low-Price Rivals in Energy Market? | |
| Muchammad Taufan, Noveri Maulana |
| Evaluating the Impact of Digital Platforms on Public Transport Passenger Satisfaction and Ridership: A Case Study of Prasarana Malaysia Berhad | |
| Abrar Abd Wahid, Siti Mazwita Mohd Zamri |
| Exploring the Satisfaction of MBA ODL Students at University Malaya Wales: A Quantitative Study on Key Factors Influencing Student Experience and University Performance | |
| Parimala subramaniam, Siti Mazwita Mohd Zamri, Munirah Hj Nasir |
Operations and Supply Chain
| Digital Technologies and Reverse Logistics in Vietnam’s Electronics Industry: A Multiple-Case Study | |
| Danh-Nguyen Nguyen, Thi-Thuy Mac, Hong-Hai Hoang |
Sustainable Business Development
| "Electric Vehicle Adoption at a Crossroads: Examining Key Drivers of Consumer Purchase Intentions and Green Adoption for a Sustainable Future" | |
| Lidwin Kenneth Michael |
| "Electric Vehicle Adoption at a Crossroads: Examining Key Drivers of Consumer Purchase Intentions and Green Adoption for a Sustainable Future" | |
| Lidwin Kenneth Michael, Ayushmita Bhattacharya, Rugved Joshi |
| Factors Affecting Succession Planning Adoption in UITM Sarawak, Campus Samarahan | |
| Umi Hana Sofiya Omar, Noor Rosly Hanif, Siti Mazwita Mohd Zamri |
| Business Model for Conservation Area Management Through the Integration of Conservation and Business: A Multi-Stakeholder Approach at Komodo National Park | |
| Agustina Widi Palupiningrum, Suhendi Suhendi, Raden Isma Anggraini, Lokita Rizky Megawati |
Innovation and Entrepreneurship
| Digital Social Entrepreneurial Intentions Among Engineering Students in India | |
| Anasuya K Lingappa, Raghav Sharma, Asish Oommen Mathew |
Finance and Risk Management
| Sustainability Disclosure as a Moderator of Financial Distress Prediction: A Comparative Analysis of Altman Z’’-Score, Springate S-Score, and Zmijewski X-Score on the Indonesia Stock Exchange 2023–2025 | |
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Data-driven Decision-making
| Deep Learning-Based Human Resource Development Analysis: An HR Decision | |
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Digital Transformation
| From Immersion to Intention: The Impact of Augmented Reality Features on Online Furniture Shopping Behaviour | |
| Asish Oommen Mathew, Raunaq Kamat |
| Impact of Digital Transformation on Employee Engagement: A Case Study of AIA Group | |
| Emma Melissa Ahmad, Thilageswary Arumugam, Erina Md Hanafiah |
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