Human Resources/Capital
| Innovative Work Behavior and AI-Usage as Strategic Human Resources: A Resource-Based View of Employee Performance | |
| Arif Agus Fajar Riyanto, Purnamie Titisari, Purnamie Titisari, Dewi Prihatini, Dewi Prihatini, Isti Fadah, Isti Fadah |
| Driving Global Sustainability Through Local HRM Practices: A MICMAC-MACTOR Study in a Nature-Based Organization | |
| Raden Isma Anggraini, Nurul Fitri Tiara |
Marketing Management
| More Than Just Fuel: Can Value-Based Marketing Beat Low-Price Rivals in Energy Market? | |
| Muchammad Taufan, Noveri Maulana |
| Driving Purchase Decisions And Electronic Word of Mouth Through Influencer Marketing, Gamification, And Live Streaming: Evidence From TikTok Shop | |
| Tirto Tantri |
Operations and Supply Chain
| Workload Analysis Using the Full Time Equivalent Method in PT XYZ's Operational Department | |
| Nicholas Zakharia Tjahyadi, Erlinda Nusron Yunus |
Hospitality and Tourism
| The Influence of Menu Variety and Product Quality on Customer Satisfaction Through Customer Experience at Soora Sushi Club | |
| Iswanto Iswanto Iswanto, Meylani Tuti |
Machine Learning in Business
| Comparing Promoted Kyoto and Experienced Kyoto based on AI-Generated Video Captions | |
| Suguru Tsujioka |
Digital Transformation
| Assessment on Behavioural Intention (BI) toward Artificial Intelligent (AI) adoption in Malaysia’s Manufacturing Sector | |
| Wei Cong Tan, AININ SULAIMAN, Parimala Subramaniam |
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